Cookie policy

Last updated on: 5th of August 2024

Contents

  1. Introduction
  2. What are cookies and other technologies?
  3. What types of cookies and similar technologies do we use and what is their function?
  4. Cookies management and withdrawal of consent
  5. Your rights related to personal data processing
  6. Data controller and contacts
  7. Changes to the cookie policy

Introduction

This Cookie Policy applies to the website www.measmerize.com, to the Measmerize Widget and other applications that we manage, where we'll post this Cookie Policy (collectively, the "Website"), managed by Measmerize LTD Italian branch ("Measmerize", "we", "us"), whose registered address is Via Francesco Daverio, 6 – 20122 Milan (Italy), as data controller. We will soon appoint a DPO, which will be available at: [email protected]. For more information on how we process your personal data on the Website, please refer to our Privacy Policy.

This Cookie Policy describes the use of cookies and other similar technologies within our Website. This Cookie Policy does not cover any third party websites, applications and services of third parties linked by the Website. We do not approve and are not responsible for the processing of your personal data by these third parties, even if we provide a link to the relevant websites, applications and services. These companies have their own personal data protection policies, and we strongly recommend that you read them. Our Website may be offered through third-party websites, platforms or channels. We decline all liability regarding the personal data protection practices of these websites, applications and services not provided by us. This Cookie Policy applies solely to personal data collected by Measmerize.

This Cookie Policy integrates the cookie banner displayed when first connecting to the Website.

You can set your browser not to accept cookies, as explained below in the Cookies management and withdrawal of consent section. When cookies are disabled, some functions of our Website may not work properly.

What are cookies and other technologies?

Cookies are small files that the websites visited by users send and store on the device used to access those websites. When users come back to the same website, the browser recognizes the cookies installed on the device and sends back information to the website that created or installed those cookies in the first place. Our Website and Widget use different types of cookies and other technologies, as below described.

According to duration, we may classify cookies as follows:

  • session cookies, if they are automatically deleted at the end of the session; and
  • permanent cookies, if they keep being stored on the user's device even after the end of the browsing session, for a time set by the cookie creator. These cookies are automatically deleted once the pre-defined duration period (starting from the moment they are set, i.e., the first time the website is accessed, if no consent is required, or, if consent is required, the time consent is obtained) has elapsed or the user decides to erase them directly as indicated in the relevant section of this Cookie Policy.

According to origin, we may classify cookies as follows:

  • first party cookies, if they are set and managed directly by the website manager; and
  • third party cookies, if they are managed by a different domain than the one visited by the user.

Furthermore, according to their function, we may classify cookies as follow:

  • technical cookies, which are necessary to the functioning of the website, including the provision of information society services requested by users. This cookies category includes session cookies, which are necessary for you to use website, and functionality cookies, used, for example, to save your browsing preferences, such as products in the cart; and
  • profiling cookies, whose goal is to create profiles related to the user and send or show advertising messages in line with the preferences the user shown while browsing the website.

The legal basis for the processing of personal data in connection with technical cookies is our legitimate interest consisting in the interest in ensuring that the Website works properly and it is visible and accessible to users. The legal basis for the processing of personal data in connection with profiling cookies is your consent, which is optional and may be revoked at any time. You may also at any time choose which profiling cookies to consent to – see Cookie Management and Withdrawal of Consent.

We may use web beacons, pixels, plug-ins, device fingerprints and other similar technologies (collectively referred to as "tracking technology") which allow third parties and us to monitor the use of our Website and Widget. We incorporate and use this tracking technology on your device when you access and load our Website and the Widget. Find additional information on the following section.

What types of cookies and similar technologies does measmerize use and what is their function?

Our Website and Widget use technical cookies (as described above), which are necessary for the functioning of the Website; these cookies do not collect information for marketing purposes and do not require your consent in order to be installed.

We also use profiling cookies (as described above), for which we collect your consent through the Cookie banner and/or Cookie Settings tool; users can choose the purposes to which they want to give their consent. You can withdraw your consent or manage saved cookies on your device by following the instructions given in Cookies management and withdrawal of consent section. Profiling cookies used for the Widget in some instances may be placed on the websites or other digital applications of our commercial partners, thus you'll be given the opportunity to accept or decline our non-essential cookies through the cookie banner placed on the websites or other digital applications of our commercial partners.

We do not use cookies that start programs on your devices or send malwares to them, or that allow us to control your devices in any way.

The tables below shows the list of cookies used by our Website and Widget. We update this table regularly; you can request more information at any time by contacting us at the addresses below Data Controller and contact section.

Measmerize Widget Cookies

Local Storage (First-party cookies)
Cookie NameProviderDescriptionDuration
Essential
measmerize:user:preferencesclient.measmerize.com

This cookie contains:

  • user session identifier, which is essential for matching recommendations, inputs, and orders. This matching is crucial for performance reporting and service improvement.
  • user preferences, that enable seamless navigation between PDP and personalized experiences with Measmerize widget.
6 months
measmerize:user:recommendationsclient.measmerize.comThis cookie stores information necessary to distinguish between Measmerize and non-Measmerize orders. This data is crucial for accurate performance reporting and service improvement.6 months
Analytical
measmerize:tracking:analyticsclient.measmerize.comThis cookie manages the tracking behavior of Google Analytics within the Measmerize widget.6 months
measmerize:tracking:customclient.measmerize.comThis cookie manages the tracking behavior of the Measmerize Custom Analytics.6 months
Functional
measmerize:user:inputsclient.measmerize.comThis cookie stores user inputs, enabling Measmerize to recognize users across different product detail pages (PDP) and subsequent sessions. This functionality prevents users from having to re-enter data for recommendations each time they visit.6 months
Third-party cookies
Cookie NameProviderDescriptionDuration
Functional
measmerize:user:inputsapi.client.measmerize.comThis cookie stores user inputs, enabling Measmerize to recognize users across different product detail pages (PDP) and subsequent sessions. This functionality prevents users from having to re-enter data for recommendations each time they visit.6 months
measmerize:user:preferencesapi.client.measmerize.com

This cookie contains:

  • user session identifier, which is essential for matching recommendations, inputs, and orders. This matching is crucial for performance reporting and service improvement.
  • user preferences, that enable seamless navigation between PDP and personalized experiences with Measmerize widget.
6 months
Analytical
_ga_xxxxxxxxxxgoogle.comThis cookie is set by Google Analytics to persist users session state.13 months
_gagoogle.comThis cookie is set by Google Analytics to identify users.13 months

Measmerize Website Cookies

Cookie NameProviderDescriptionDuration
Essential
measmerize-consent-preferencemeasmerize.comThese cookies store information about your preferences, to tailor the website's behavior and appearance to your preferences.1 month
apolloAnonIdmeasmerize.comThis cookie assigns a unique ID to the visitor by Apollo.io, enabling the website to gather data on visitor behavior for statistical analysis.6 month
Analytical
_gagoogle.comThese cookies is set by Google Analytics to identify users and collect necessary data.13 months
_ga_xxxxxxxxxxgoogle.comThese cookies is set by Google Analytics to collect anonymous data on how visitors use the website, helping us understand and improve site performance and user experience.13 months
Advertising
hubspotutkmeasmerize.comThese cookies tracks a visitor's identity and is sent to HubSpot upon form submission to ensure the user is unique.6 months
__hsscmeasmerize.comThese cookies store information about visitors sessions on the site.30 minutes
__hssrcmeasmerize.comThese cookies is set to check if the visitor has restarted their browser, to update the session cookie for HubSpot.30 minutes
__hstcmeasmerize.comThese cookies store information about visitors interacttions with the site and collect data from the Website forms.6 months
__cf_bmhsforms.comThis cookie is set by HubSpot's CDN provider and it is used for bot protection.30 minutes
_cfuvidhsforms.comThis cookie is set by HubSpot's CDN provider because of their rate limiting policies.30 minutes

If you wish to withdraw your consent or change your preferences to the use of cookies or if you want to delete or check installed cookies on your device, you can access the relevant settings by accessing the Retailer’s Cookie Banner/Policy, or by clicking on the "Privacy and Cookies" link at the bottom of the Website and the Widget, or using the browser settings (e.g Internet Explorer, Google Chrome, Safari, Firefox). For information on how to manage the cookies of the Widget, please also refer to the cookie policy of our commercial partners. Below we indicate the links you can follow for the main web browsers:

You can also disable cookies through the portal www.youronlinechoices.com.

If you disable cookies used by the Website, some of the Website or Widget functions may not be displayed correctly.

If you object to the use of profiling tools other than cookies, we invite you to exercise your rights by contacting us at the addresses below Data Controller and contact section.

Your rights related to personal data processing

You can exercise your rights regarding the processing of your personal data by contacting us at the addresses indicated below. For more information about your rights of access, rectification, erasure, objection restriction of processing and portability, visit our Privacy Policy. You also have the right to lodge a complaint with a competent supervisory authority. For details about the competent supervisory authority in your jurisdiction, see https://edpb.europa.eu/about-edpb/board/members_en.

Data controller and contacts

The controller of the Website is Measmerize Ltd, Italian branch registered address at Via Francesco Daverio, 6 – 20122 Milan (Italy).

You can contact us at the above address for any questions regarding this Cookie Policy or our privacy practices, to enforce your privacy rights.

We may update this Cookie Policy from time to time; in so, we will notify visitors about the changes to this Cookie Policy through a special banner or pop-up message or as otherwise required under applicable law.