Measmerize Cookie Policy for both widget and corporate site
Last updated on: October 19, 2026
Contents
- INTRODUCTION
- WHAT ARE COOKIES AND OTHER TECHNOLOGIES?
- WHAT TYPES OF COOKIES AND SIMILAR TECHNOLOGIES DO WE USE AND WHAT IS THEIR FUNCTION?
- COOKIES MANAGEMENT AND WITHDRAWAL OF CONSENT
- YOUR RIGHTS RELATED TO PERSONAL DATA PROCESSING
- DATA CONTROLLER AND CONTACTS
- CHANGES TO THE COOKIE POLICY
INTRODUCTION
This Cookie Policy applies to the website www.measmerize.com, and other applications that we manage, where we'll post this Cookie Policy (collectively, the "Website") and for the Measmerize Widget ("Widget"), managed by Measmerize LTD Italian branch, whose registered address is Via Francesco Daverio, 6 – 20122 Milan (Italy), and Measmerize LTD UK branch, whose registered address is 2 Hampton Court Road, First Floor, Birmingham (England) B17 9AE ("Measmerize", "we", "us"), as data controllers. For more information about how we process your personal data, please refer to our Privacy Policy.
This Cookie Policy describes the use of cookies and other similar technologies within our Website and Widget. This Cookie Policy does not cover any third-party websites, applications and services linked by the Website. We do not approve and are not responsible for the processing of your personal data by these third parties, even if we provide a link to the relevant websites, applications and services. These companies have their own personal data protection policies, and we strongly recommend that you read them. Our Website may be offered through third-party websites, platforms or channels. We decline any responsibility regarding the personal data protection practices of these websites, applications and services that are not provided by us. This Cookie Policy applies exclusively to personal data collected by Measmerize.
This Cookie Policy integrates the cookie banner shown when first connecting to the Website.
You can set your browser to not accept cookies, as explained below in the section "Cookies Management and Withdrawal of Consent". When cookies are disabled, some functions of our Website may not work properly.
WHAT ARE COOKIES AND OTHER TECHNOLOGIES?
Cookies are small files that websites visited by users send and store on the device used to access those websites. When users return to the same website, the browser recognizes the cookies installed on the device and sends information back to the website that originally created or installed those cookies. Our Website and Widget use different types of cookies and other technologies, as described below.
Depending on the duration, we can classify cookies as follows:
- session cookies, if they are automatically deleted at the end of the session; and
- permanent or persistent cookies, if they continue to be stored on the user's device even after the end of the browsing session, for a time set by the cookie creator. These cookies are automatically deleted once the predefined duration period (starting from the moment they are set, i.e. the first time access is made to the website, if no consent is required, or, if consent is required, the time when consent is obtained) has elapsed or the user decides to delete them directly as indicated in the relevant section of this Cookie Policy.
Depending on the origin, we can classify cookies as follows:
- first-party cookies, if they are stored under the domain measmerize.com or its subdomains, or are written by the Measmerize Widget; and
- third-party cookies, if they are stored under a different domain.
Furthermore, depending on their function, we can classify cookies as follows:
- technical cookies, which are necessary for the functioning of the website, including the provision of information society services requested by users. This cookie category includes session cookies, which are necessary to allow you to use the website, and functionality cookies, used, for example, to save your browsing preferences, such as products in the cart; and
- profiling cookies, whose objective is to create profiles related to the user and send or display advertising messages in line with the preferences that the user has shown while browsing the website.
The legal basis for the processing of personal data in connection with technical cookies is our legitimate interest consisting in the interest of ensuring that the Website works properly and is visible and accessible to users. The legal basis for the processing of personal data in connection with profiling cookies is your consent, which we have obtained either directly from you or through the websites of our commercial partners with whom you interact and where our cookies and the Widget are set. Consent is optional and can be withdrawn at any time. You can also at any time choose which profiling cookies to give consent to – see below Section Cookies Management and Withdrawal of Consent.
We may use web beacons, pixels, plug-ins, device fingerprints and other similar technologies (collectively referred to as "tracking technology") that allow third parties and us to monitor the use of our Website and Widget. We integrate and use this tracking technology on your device when you access and load our Website and the Widget. Find additional information in the following section.
WHAT TYPES OF COOKIES AND SIMILAR TECHNOLOGIES DO WE USE AND WHAT IS THEIR FUNCTION?
Our Website and Widget use technical cookies (as described above), which are necessary for their functioning; these cookies do not collect information for marketing purposes and do not require your consent to be installed.
We also use profiling cookies (as described above), for which we obtain your consent through the cookie banner and/or the cookie settings tool; users can choose the purposes for which they want to give their consent. You can withdraw your consent or manage cookies saved on your device by following the instructions given in the section "Cookies Management and Withdrawal of Consent" below. Profiling cookies used for the Widget in some cases may be placed on the websites or other digital applications of our commercial partners, so you will have the opportunity to accept or reject our non-essential cookies through the cookie banner placed on the websites or other digital applications of our commercial partners. Please consider that depending on the taxonomy of the Cookie Management Platform we implemented some of the cookies requiring your consent will be categorized as Functional, Analytics, Preferences, Marketing cookies. All these cookies will be in any case deployed only if you have provided your consent and depending on the consent choices you will make throughout time in the Cookie Management Platform (and Cookie Banner) we implemented.
We do not use cookies that start programs on your devices or send malware to them, or that allow us to control your devices in any way.
The table below shows the list of cookies used by our Website and Widget. We update this table regularly; you can request more information at any time by contacting us at the addresses below, Section Data Controller and Contacts.
Measmerize Widget Cookies
Local Storage (First-party cookies)
| Cookie Name | Provider | Description | Duration |
|---|---|---|---|
| Essential | |||
| _measmerize_user_preferences | client.measmerize.com | This cookie contains: • User consent choices for the Measmerize Widget • User session identifier, essential for matching recommendations and inputs • User identifier that stays the same across our commercial partners' websites that use the Measmerize Widget • User preferences, enabling seamless navigation between PDP and personalized experiences with the Measmerize Widget Virtual Try On cannot work without it, as it is needed to upload the user's selfie |
No expiry, retained until the visitor clears their browser storage |
| _measmerize_user_recommendations | client.measmerize.com | This cookie stores information necessary to distinguish between Measmerize and non-Measmerize orders, crucial for accurate performance reporting and service improvement | No expiry, retained until the visitor clears their browser storage |
| _measmerize_tracking_analytics | client.measmerize.com | This cookie manages the tracking behavior of Google Analytics within the Measmerize Widget | No expiry, retained until the visitor clears their browser storage |
| _measmerize_tracking_custom | client.measmerize.com | This cookie manages the tracking behavior of Measmerize Custom Analytics | No expiry, retained until the visitor clears their browser storage |
| _measmerize_tracking_checkout | client.measmerize.com | This cookie stores the visitor's consent choice for Measmerize checkout tracking; it is only set when the website calls the Widget's checkout tracking methods | No expiry, retained until the visitor clears their browser storage |
| Analytics | |||
| _measmerize_ab_test_group | client.measmerize.com | Randomly assigns the shopper to group A or B for an A/B test of the widget's entry button: group B does not see the button, and the group is attached to our analytics events so the two groups can be compared. | No expiry, retained until the visitor clears their browser storage |
| Functional | |||
| _measmerize_user_inputs | client.measmerize.com | This cookie stores user inputs, allowing Measmerize to recognize users across different product detail pages (PDP) and subsequent sessions, preventing users from re-entering data for recommendations every time they visit | No expiry, retained until the visitor clears their browser storage |
Session Storage (First-party, Shopify storefronts only)
| Cookie Name | Provider | Description | Duration |
|---|---|---|---|
| Analytics | |||
| _measmerize_product_info | client.measmerize.com | Holds the type, age category and gender of the product being viewed, as context for the add-to-cart analytics events on Shopify storefronts. | Session |
| _measmerize_recommendation_status | client.measmerize.com | A 0/1 flag recording whether the shopper received a size recommendation in the current session. It is read when the shopper adds a product to the cart, to label the analytics event as "with recommendation" or "without recommendation". | Session |
| _measmerize_last_pixel_event | client.measmerize.com | Written when the shopper adds a product to the cart, with the event type and a timestamp, so the widget can record the add-to-cart analytics event. | Session |
| _measmerize_last_pixel_timestamp | client.measmerize.com | The timestamp of the last add-to-cart event the widget has processed, so the same event is not counted twice. | Session |
First-party cookies
| Cookie Name | Provider | Description | Duration |
|---|---|---|---|
| Essential | |||
| _measmerize_user_preferences | api.client.measmerize.com | This cookie contains: • User consent choices for the Measmerize Widget • User session identifier, essential for matching recommendations and inputs • User identifier that stays the same across our commercial partners' websites that use the Measmerize Widget • User preferences, enabling seamless navigation between PDP and personalized experiences with the Measmerize Widget Virtual Try On cannot work without it, as it is needed to upload the user's selfie |
365 days |
| Functional | |||
| _measmerize_user_inputs | api.client.measmerize.com | This cookie stores user inputs, allowing Measmerize to recognize users across different product detail pages (PDP) and subsequent sessions, preventing users from re-entering data for recommendations every time they visit | 365 days |
Third-party cookies
| Cookie Name | Provider | Description | Duration |
|---|---|---|---|
| Analytics | |||
| _ga_xxxxxxxxxx | Google, LLC | This cookie is set by Google Analytics to maintain the session state of users | 12 months |
| _ga | Google, LLC | This cookie is set by Google Analytics to identify users | 12 months |
Measmerize Website Cookies
First-party cookies
| Cookie Name | Provider | Description | Duration |
|---|---|---|---|
| Essential | |||
| CookieConsent | measmerize.com | These cookies store information about your preferences, to adapt the behavior and appearance of the website to your preferences | 12 months |
| cookietest | measmerize.com | This cookie is used to determine if the visitor has accepted the cookie consent box. | Session |
| Preferences | |||
| messagesUtk | measmerize.com | Stores a unique ID string for each chat-box session. This allows the website-support to see previous issues and reconnect with the previous supporter. | Session |
| Analytics | |||
| __hssc | HubSpot, Inc. (script on measmerize.com) | Identifies if the cookie data needs to be updated in the visitor's browser. | 30 minutes |
| __hssrc | HubSpot, Inc. (script on measmerize.com) | Used to recognise the visitor's browser upon reentry on the website. | Session |
| __hstc | HubSpot, Inc. (script on measmerize.com) | Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. | 180 days |
| hubspotutk | HubSpot, Inc. (script on measmerize.com) | Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. | 180 days |
| _ga | Google, LLC | These cookies are set by Google Analytics to identify users and collect necessary data | 12 months |
| _ga_xxxxxxxxxx | Google, LLC | These cookies are set by Google Analytics to collect anonymous data about how visitors use the website, helping us understand and improve site performance and user experience | 12 months |
Third-party cookies
| Cookie Name | Provider | Description | Duration |
|---|---|---|---|
| Essential | |||
| __cf_bm | cal.com | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 30 minutes |
| __cf_bm | hsadspixel.net | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 30 minutes |
| __cf_bm | hs-analytics.net | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 30 minutes |
| __cf_bm | hsappstatic.net | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 30 minutes |
| __cf_bm | hs-banner.com | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 30 minutes |
| __cf_bm | hs-scripts.com | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 30 minutes |
| __cf_bm | linkedin.com | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 30 minutes |
| __cf_bm | radar.cloudflare.com | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 30 minutes |
| __cf_bm | usemessages.com | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 30 minutes |
| __Secure-next-auth.callback-url | cal.com | Used in order to detect spam and improve the website's security. | Session |
| _cfuvid | radar.cloudflare.com | This cookie is a part of the services provided by Cloudflare - including load-balancing, delivery of website content and serving DNS connection for website operators. | Session |
| nextauth.message | app.cal.com | Preserves users states across page requests. | Persistent |
| ts | performance.radar.cloudflare.com | Necessary for the website security. | Session |
| X-CSRF-TOKEN | aplo-evnt.com | Ensures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor. | Session |
| hubspot-modern-theme | static.hsappstatic.net | Stores interface configuration for the embedded HubSpot modules (chat and forms) | Persistent |
| __Secure-next-auth.csrf-token | cal.com | Security token preventing cross-site request forgery in the Cal.com booking widget on our contact page | Session |
| rc::a | gstatic.com | Used to distinguish humans from bots | Persistent |
| rc::c | gstatic.com | Used to distinguish humans from bots | Session |
| CookieConsent | app.cal.com | Stores the user's cookie consent state for the current domain | 12178 days |
| __cf_bm | apollo.io | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 30 minutes |
| __cf_bm | hubapi.com | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 30 minutes |
| __cf_bm | hubspot.com | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 30 minutes |
| Analytics | |||
| apolloAnonId | assets.apollo.io | This cookie assigns a unique ID to the visitor by Apollo.io, allowing the website to collect data about visitor behavior for statistical analysis | 6 months |
| __ptq.gif | hubspot.com | Sends data to the marketing platform Hubspot about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels. | Session |
| bcookie | linkedin.com | Browser identifier cookie used to uniquely identify devices accessing LinkedIn, in order to detect abuse on the platform. | 1 year |
| li_gc | linkedin.com | Used to store the consent of guests regarding the use of cookies for non-essential purposes. | 180 days |
| lidc | linkedin.com | Used to facilitate LinkedIn data centre selection. | 1 day |
| Preferences | |||
| timeOption.is24hClock | app.cal.com | Stores whether the visitor prefers the 12 or 24 hour time format in the booking widget | Persistent |
| embed-theme-measmerize-let-s-talk:measmerize:light | app.cal.com | Stores the visual theme of the embedded booking widget | Persistent |
| Marketing | |||
| LAST_RESULT_ENTRY_KEY | youtube-nocookie.com | Used to track user's interaction with embedded content. | Session |
| TESTCOOKIESENABLED | youtube-nocookie.com | Used to track user's interaction with embedded content. | 1 day |
| yt-icons-last-purged | youtube-nocookie.com | Necessary for the implementation and functionality of YouTube video-content on the website. | Persistent |
| ytidb::LAST_RESULT_ENTRY_KEY | youtube-nocookie.com | Used to track user's interaction with embedded content. | Persistent |
| YtIdbMeta#databases | youtube-nocookie.com | Used to track user's interaction with embedded content. | Persistent |
| _leadgenie_session | aplo-evnt.com | Session cookie set by Apollo.io to link the visit to its visitor identification service | Session |
| 66f5501b7d821303f1d95fbf_canTrack | assets.apollo.io | Stores whether Apollo.io tracking is permitted for this visitor | Persistent |
| 66f5501b7d821303f1d95fbf_eventQueue | assets.apollo.io | Temporarily stores Apollo.io tracking events before they are sent | Persistent |
COOKIES MANAGEMENT AND WITHDRAWAL OF CONSENT
If you want to withdraw your consent or change your preferences regarding the use of cookies, or if you want to delete or check cookies installed on your device, you can access the relevant settings by accessing the Cookie Banner/Policy of the website of the brands we partner with, where you can find our Widget, or by clicking on the "Privacy and Cookies" link at the bottom of the Website and Widget, or by using browser settings (e.g. Google Chrome, Safari, Firefox). For information on how to manage Widget cookies, also refer to our commercial partners' cookie policy. Below we indicate the links you can follow for the main web browsers:
You can also disable cookies through the portal www.youronlinechoices.com (for European users), www.aboutads.info/choices (for US users) or www.youradchoices.ca/choices (for Canadian users).
If you disable cookies used by the Website, some functions of the Website or Widget may not be displayed correctly.
If you object to the use of profiling tools other than cookies, we invite you to exercise your rights by contacting us at the addresses below, Data Controller and Contacts.
YOUR RIGHTS RELATED TO PERSONAL DATA PROCESSING
You can exercise your rights related to the processing of your personal data by contacting us at the addresses indicated below. For more information about your rights of access, rectification, deletion, opposition, limitation of processing and portability, visit our Privacy Policy. You also have the right to lodge a complaint with a competent supervisory authority.
DATA CONTROLLER AND CONTACTS
The data controllers of the Website are Measmerize Ltd, Italian branch, registered address Via Francesco Daverio, 6 – 20122 Milan (Italy) and Measmerize LTD UK branch, whose registered address is 2 Hampton Court Road, First Floor, Birmingham (England) B17 9AE.
You can contact us at the address above for any questions about this Cookie Policy or our privacy practices, to exercise your privacy rights.
CHANGES TO THE COOKIE POLICY
We may update this Cookie Policy from time to time; in doing so, we will notify visitors of changes to this Cookie Policy through a special banner or pop-up message or as otherwise required by applicable law.
INFORMATION FOR CANADIAN VISITORS. If you are located in Canada, references in this Cookie Policy to “personal data” mean “personal information” as defined under applicable Canadian privacy laws. References to a “data controller” mean an organization responsible for personal information under those laws. The legal bases described in this Cookie Policy, including our legitimate interests, describe our processing under the GDPR and apply only where the GDPR applies. In Canada, we collect, use, and disclose personal information with valid consent or as otherwise permitted or required under applicable Canadian privacy laws. Please see the “Information for Canadian Residents” section of our Privacy Policy for additional information about our privacy practices and your Canadian privacy rights.