Measmerize Cookie Policy for both widget and corporate site
Last updated on: May 21, 2025
Contents
- INTRODUCTION
- WHAT ARE COOKIES AND OTHER TECHNOLOGIES?
- WHAT TYPES OF COOKIES AND SIMILAR TECHNOLOGIES DO WE USE AND WHAT IS THEIR FUNCTION?
- COOKIES MANAGEMENT AND WITHDRAWAL OF CONSENT
- YOUR RIGHTS RELATED TO PERSONAL DATA PROCESSING
- DATA CONTROLLER AND CONTACTS
- CHANGES TO THE COOKIE POLICY
INTRODUCTION
This Cookie Policy applies to the website www.measmerize.com, and other applications that we manage, where we'll post this Cookie Policy (collectively, the "Website") and for the Measmerize Widget ("Widget"), managed by Measmerize LTD italian branch, whose registered address is Via Francesco Daverio, 6 – 20122 Milan (Italy), and Measmerize LTD UK branch, whose registered address is 2 Hampton Court Road, First Floor, Birmingham (England) B17 9AE ("Measmerize", "we", "us"), as data controllers. For more information about how we process your personal data, please refer to our Privacy Policy.
This Cookie Policy describes the use of cookies and other similar technologies within our Website and Widget. This Cookie Policy does not cover any third-party websites, applications and services linked by the Website. We do not approve and are not responsible for the processing of your personal data by these third parties, even if we provide a link to the relevant websites, applications and services. These companies have their own personal data protection policies, and we strongly recommend that you read them. Our Website may be offered through third-party websites, platforms or channels. We decline any responsibility regarding the personal data protection practices of these websites, applications and services that are not provided by us. This Cookie Policy applies exclusively to personal data collected by Measmerize.
This Cookie Policy integrates the cookie banner shown when first connecting to the Website.
You can set your browser to not accept cookies, as explained below in the section "Cookies Management and Withdrawal of Consent". When cookies are disabled, some functions of our Website may not work properly.
WHAT ARE COOKIES AND OTHER TECHNOLOGIES?
Cookies are small files that websites visited by users send and store on the device used to access those websites. When users return to the same website, the browser recognizes the cookies installed on the device and sends information back to the website that originally created or installed those cookies. Our Website and Widget use different types of cookies and other technologies, as described below.
Depending on the duration, we can classify cookies as follows:
- session cookies, if they are automatically deleted at the end of the session; and
- permanent cookies, if they continue to be stored on the user's device even after the end of the browsing session, for a time set by the cookie creator. These cookies are automatically deleted once the predefined duration period (starting from the moment they are set, i.e. the first time access is made to the website, if no consent is required, or, if consent is required, the time when consent is obtained) has elapsed or the user decides to delete them directly as indicated in the relevant section of this Cookie Policy.
Depending on the origin, we can classify cookies as follows:
- first-party cookies, if they are set and managed directly by the website administrator; and
- third-party cookies, if they are managed by a different domain than the one visited by the user.
Furthermore, depending on their function, we can classify cookies as follows:
- technical cookies, which are necessary for the functioning of the website, including the provision of information society services requested by users. This cookie category includes session cookies, which are necessary to allow you to use the website, and functionality cookies, used, for example, to save your browsing preferences, such as products in the cart; and
- profiling cookies, whose objective is to create profiles related to the user and send or display advertising messages in line with the preferences that the user has shown while browsing the website.
The legal basis for the processing of personal data in connection with technical cookies is our legitimate interest consisting in the interest of ensuring that the Website works properly and is visible and accessible to users. The legal basis for the processing of personal data in connection with profiling cookies is your consent, which we have obtained either directly from you or through the websites of our commercial partners with whom you interact and where our cookies and the Widget are set. Consent is optional and can be withdrawn at any time. You can also at any time choose which profiling cookies to give consent to – see below Section Cookies Management and Withdrawal of Consent.
We may use web beacons, pixels, plug-ins, device fingerprints and other similar technologies (collectively referred to as "tracking technology") that allow third parties and us to monitor the use of our Website and Widget. We integrate and use this tracking technology on your device when you access and load our Website and the Widget. Find additional information in the following section.
WHAT TYPES OF COOKIES AND SIMILAR TECHNOLOGIES DO WE USE AND WHAT IS THEIR FUNCTION?
Our Website and Widget use technical cookies (as described above), which are necessary for their functioning; these cookies do not collect information for marketing purposes and do not require your consent to be installed.
We also use profiling cookies (as described above), for which we obtain your consent through the cookie banner and/or the cookie settings tool; users can choose the purposes for which they want to give their consent. You can withdraw your consent or manage cookies saved on your device by following the instructions given in the section "Cookies Management and Withdrawal of Consent" below. Profiling cookies used for the Widget in some cases may be placed on the websites or other digital applications of our commercial partners, so you will have the opportunity to accept or reject our non-essential cookies through the cookie banner placed on the websites or other digital applications of our commercial partners.
We do not use cookies that start programs on your devices or send malware to them, or that allow us to control your devices in any way.
The table below shows the list of cookies used by our Website and Widget. We update this table regularly; you can request more information at any time by contacting us at the addresses below, Section Data Controller and contact.
Measmerize Widget Cookies
Local Storage (First-party cookies)
| Cookie Name | Provider | Description | Duration |
|---|---|---|---|
| Essential | |||
| measmerize:user:preferences | client.measmerize.com | This cookie contains: • User session identifier, essential for matching recommendations, inputs and orders, crucial for performance reporting and service improvement • User preferences, enabling seamless navigation between PDP and personalized experiences with the Measmerize Widget |
6 months |
| measmerize:user:recommendations | client.measmerize.com | This cookie stores information necessary to distinguish between Measmerize and non-Measmerize orders, crucial for accurate performance reporting and service improvement | 6 months |
| Analytics | |||
| measmerize:tracking:analytics | client.measmerize.com | This cookie manages the tracking behavior of Google Analytics within the Measmerize Widget | 6 months |
| measmerize:tracking:custom | client.measmerize.com | This cookie manages the tracking behavior of Measmerize Custom Analytics | 6 months |
| ph_measmerize_posthog | client.measmerize.com | This cookie is set by Posthog Analytics to identify users | 6 months |
| _ph_opt_in_out<api_key> | client.measmerize.com | This cookie manages the tracking behavior of Posthog Analytics within the Measmerize Widget | 6 months |
| Functional | |||
| measmerize:user:inputs | client.measmerize.com | This cookie stores user inputs, allowing Measmerize to recognize users across different product detail pages (PDP) and subsequent sessions, preventing users from re-entering data for recommendations every time they visit | 6 months |
Third-party cookies
| Cookie Name | Provider | Description | Duration |
|---|---|---|---|
| Functional | |||
| measmerize:user:inputs | api.client.measmerize.com | This cookie stores user inputs, allowing Measmerize to recognize users across different product detail pages (PDP) and subsequent sessions, preventing users from re-entering data for recommendations every time they visit | 6 months |
| measmerize:user:preferences | api.client.measmerize.com | This cookie contains: • User session identifier, essential for matching recommendations, inputs and orders, crucial for performance reporting and service improvement • User preferences, enabling seamless navigation between PDP and personalized experiences with the Measmerize Widget |
6 months |
| Analytics | |||
| _ga_xxxxxxxxxx | google.com | This cookie is set by Google Analytics to maintain the session state of users | 13 months |
| _ga | google.com | This cookie is set by Google Analytics to identify users | 13 months |
| ph_measmerize_posthog | eu.i.posthog.com | This cookie is set by Posthog Analytics to identify users | 13 months |
Measmerize Website Cookies
| Cookie Name | Provider | Description | Duration |
|---|---|---|---|
| Essential | |||
| measmerize-consent-preference | measmerize.com | These cookies store information about your preferences, to adapt the behavior and appearance of the website to your preferences | 1 month |
| apolloAnonId | measmerize.com | This cookie assigns a unique ID to the visitor by Apollo.io, allowing the website to collect data about visitor behavior for statistical analysis | 6 months |
| Analytics | |||
| _ga | google.com | These cookies are set by Google Analytics to identify users and collect necessary data | 13 months |
| _ga_xxxxxxxxxx | google.com | These cookies are set by Google Analytics to collect anonymous data about how visitors use the website, helping us understand and improve site performance and user experience | 13 months |
| Advertising | |||
| hubspotutk | measmerize.com | These cookies track the identity of a visitor and are sent to HubSpot when submitting a form to ensure the user is unique | 6 months |
| __hssc | measmerize.com | These cookies store information about visitor sessions on the site | 30 minutes |
| __hssrc | measmerize.com | These cookies are set to check if the visitor has restarted their browser, to update the session cookie for HubSpot | 30 minutes |
| __hstc | measmerize.com | These cookies store information about visitor interactions with the site and collect data from Website forms | 6 months |
| __cf_bm | hsforms.com | This cookie is set by HubSpot's CDN provider and is used for bot protection | 30 minutes |
| _cfuvid | hsforms.com | This cookie is set by HubSpot's CDN provider due to their rate limiting policy | 30 minutes |
COOKIES MANAGEMENT AND WITHDRAWAL OF CONSENT
If you want to withdraw your consent or change your preferences regarding the use of cookies, or if you want to delete or check cookies installed on your device, you can access the relevant settings by accessing the Cookie Banner/Policy of the website of the brands we partner with, where you can find our Widget, or by clicking on the "Privacy and Cookies" link at the bottom of the Website and Widget, or by using browser settings (e.g. Internet Explorer, Google Chrome, Safari, Firefox). For information on how to manage Widget cookies, also refer to our commercial partners' cookie policy. Below we indicate the links you can follow for the main web browsers:
You can also disable cookies through the portal www.youronlinechoices.com (for European users), www.aboutads.info/choices (for US users) or www.youradchoices.ca/choices (for Canadian users).
If you disable cookies used by the Website, some functions of the Website or Widget may not be displayed correctly.
If you object to the use of profiling tools other than cookies, we invite you to exercise your rights by contacting us at the addresses below, Data Controller and Contacts.
YOUR RIGHTS RELATED TO PERSONAL DATA PROCESSING
You can exercise your rights related to the processing of your personal data by contacting us at the addresses indicated below. For more information about your rights of access, rectification, deletion, opposition, limitation of processing and portability, visit our Privacy Policy. You also have the right to lodge a complaint with a competent supervisory authority.
DATA CONTROLLER AND CONTACTS
The data controllers of the Website are Measmerize Ltd, Italian branch, registered address Via Francesco Daverio, 6 – 20122 Milan (Italy) and Measmerize LTD UK branch, whose registered address is 2 Hampton Court Road, First Floor, Birmingham (England) B17 9AE.
You can contact us at the address above for any questions about this Cookie Policy or our privacy practices, to exercise your privacy rights.
CHANGES TO THE COOKIE POLICY
We may update this Cookie Policy from time to time; in doing so, we will notify visitors of changes to this Cookie Policy through a special banner or pop-up message or as otherwise required by applicable law.